Social Media For B2B

random thoughts by John Paul Murray


john face shotSocial Media is transforming various aspects of our daily lives, and will eventually create some profound affects  in the corporate world.   Business is all about networking just the same as social media.   How can we harness the power of it all  ?   Stay tuned for enlightening posts on this blog.

John Paul Murray is B2B Online Marketing Executive at InfoGROUP with over 15 years of online marketing and internet media experience with startups and Fortune 500 companies.  Prior to the internet,  he managed sales and marketing of consumer products in Europe, Asia, Latin America and received his MBA  from the Thunderbird School of Global Management.



  1. John,
    I really enjoy your perspective on social media. What suggestions do you have a medium size business and Twitter?


    Comment by Jill | May 29, 2009 | Reply

  2. In the short term, I would open a Twitter account under your brand-name and designate at least one person to manage it on a weekly basis. You can start by following known people in your industry; executives, authors, bloggers, etc., and simply listen to what people are saying. Through this action alone, you will attract followers. At the same time, you can start tweeting basic updates about your company’s activities and/or events.

    After you are aclamated to Twitter and have a few hundred followers, you can begin running Twitter searches on your key words and identify people tweeting about you or your industry. Then you can start commenting on those tweets and/or engage with them directly to develop rapport, get referrals and/or influence them.

    Comment by johnpaulmurray | June 8, 2009 | Reply

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