Social Media For B2B

random thoughts by John Paul Murray

Competitive Intelligence (CI): a good use for social media

No more paying janitors to recover intel from your competitor’s trash bin. Now, all the info is online and very transparent to the world. The problem is that now there is too much info and the task of sorting and monitoring is daunting. So, why not apply Web 2.0 technologies to organize your CI ? Set up an enterprise wiki to allow your sales and product teams to collaborate on CI and share information conveniently real-time. And, use social media listening platforms to pick up chatter on your competitors and automatically distribute alerts to key stakeholders. Many companies are is still scrambling and scratching their heads on how to show a positive ROI with their investment of time and/or money in social media. Creating a proactive CI initiative using social media and Web 2.0 tools is sure to pay off.

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April 1, 2010 - Posted by | Uncategorized | , ,

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