Social Media For B2B

random thoughts by John Paul Murray

Mass Collaboration and Ideagoras

Another flavor of social media that does not get much mention is the use of mass collaboration networks. An interesting example is http://innocentive.com/ It is a mass collaboration “ideagora” site started by Eli Lilly in 2001. It includes 90,000 scientists from 175 countries. Companies post “challenge rewards” for unique projects and tap into brainpower from around the world to spawn innovation. Today, scientists and researchers are networking and collaborating on a global scale like never before.

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May 29, 2009 - Posted by | Uncategorized

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