No more paying janitors to recover intel from your competitor’s trash bin. Now, all the info is online and very transparent to the world. The problem is that now there is too much info and the task of sorting and monitoring is daunting. So, why not apply Web 2.0 technologies to organize your CI ? Set up an enterprise wiki to allow your sales and product teams to collaborate on CI and share information conveniently real-time. And, use social media listening platforms to pick up chatter on your competitors and automatically distribute alerts to key stakeholders. Many companies are is still scrambling and scratching their heads on how to show a positive ROI with their investment of time and/or money in social media. Creating a proactive CI initiative using social media and Web 2.0 tools is sure to pay off.
Do you update your status on LinkedIn and Facebook ? Do you Tweet on Twitter ? Or, do you have an account like me on WordPress ? All of these are forms of blogging. Don’t think that you need to write paragraphs of material to be considered a blogger. You can write short thoughts, quotes, facts, link posts, photo posts and distribute them to your friends, followers, fans or whoever. All are considered forms of blogging. As long as content is syndicatble and people have the opportunity to comment on it, it can be considered some form of blog. So, you may already be a blogger and not know it !
The more you interwine your social networks, the stronger will be your web presence, visibility and reach. So, whenever you have an opportunity to link one social network to another, you can exponentially increase the connectivity of both. In addition to Facebook, Linkedin and Twitter, be sure to consider YouTube, Flickr and Slideshare as additioanl social networks to weave into your web. For example, if you want to post a video, .pdf or photo on Facebook or LinkedIn, it can be more powerful to post a link to your Youtube or Flickr accounts. If you want to post a PowerPoint…..upload it to Slideshare and post a link to it. This way, your followers can also become followers within your other networks and have an opportunity to engage with you in more than one place. And, if your followers re-tweet your posts, those people who read those posts will also be drawn to more than one of your networks. All of this equates to more traffic, eyeballs and exposure to your web presence, which in turn can bring you more followers and higher positions in search rankings and reviews.
I was interested by Josh Bernhoff’s Groundswell post today on social technologies in Japan and Korea. http://tinyurl.com/lgp5oc
This is very exciting stuff. I had thought about this same topic several years ago when I was travelling to Asia. Due to the polychromatic and high-context culture of Asians, especially the Japanese and Korean, social technologies are already in sync with their way of life. I predict that as soon as there is a critical mass adoption of social media, they will leap-frog the rest of the world in their usage and optimization of the technologies in business.
When you have a chance, take a look on the top right of your LinkedIn homepage “People You May Know”.
LinkedIn spiders your contact list and randomly selects people who you “may know”. If you know someone, click “Invite”. If not, click on the “X” and make a selection from the drop-down menu…..
“I don’t know them” or “i dont know them well enough” or “i prefer not to connect”
The more you interact with this feature, the Linkedin Spider will become smarter about you and start serving you more people you know.
Take a few minutes each day to use this valuable feature !
Another flavor of social media that does not get much mention is the use of mass collaboration networks. An interesting example is http://innocentive.com/ It is a mass collaboration “ideagora” site started by Eli Lilly in 2001. It includes 90,000 scientists from 175 countries. Companies post “challenge rewards” for unique projects and tap into brainpower from around the world to spawn innovation. Today, scientists and researchers are networking and collaborating on a global scale like never before.
Web 2.0 is marking a new age of the amateur and rising tension among professionals. Today, everyone’s voice can be heard and anyone can build a network of followers around any subject. Amateurs can be respected just as highly as those professionals who have spent many years studying to get prestigious degrees and certifications. Take, for example, Gary Vaynerchuk of WineLibrary TV http://garyvaynerchuk.com/ Gary has over 300,000 followers on Twitter and his weekly video blog has more 100,000 faithful viewers. He has no formal education or degree in wine tasting, however he has become one of the most followed someliers in the world in just a few years. He is surely a very envied person and cause of stress among many “professional” someliers who have studied wine for many years. I have a friend who pursued a degree in this area from the University of California and it took several years of hard work ! Countless other examples exist in the areas of journalism, economics, finance, healthcare, to name a few. So what will happen to the status of the “professional” as Web 2.0 enables more amateurs to have their voices heard equally ? Are we moving towards a society where education and certification are less valued ? Is this positive or negative ?
- Competitive Intelligence (CI): a good use for social media
- Blogging comes in many flavors.
- Connect Your Social Networks To Weave A Stronger Web
- Adoption of Social Technologies in Asia
- LinkedIn “People You May Know”
- LinkedIn – Why Add a Profile Pic ?
- More contacts and group memberships on LinkedIn = more detailed search results
- Mass Collaboration and Ideagoras
- Web 2.0 – Rising Tension Between Amateurs and Professionals ?
- Social Media – The New Customer Service Police
- Coercion vs. Cooperation ?
- BigOmaha Conference May 8th , 2009 – notes from key speakers